'Not a lot of other markets are doing this. 'Look at it this way: Who else is doing a Pride Series?' asked Kelley Shanley, president and CEO of the Broward Center. The Broward Center for the Performing Arts is attempting to capture the audience by introducing a Pride Series featuring gay-themed musical and comedy performances scheduled from October through June. Census Bureau numbers released in August confirmed that same-sex households in South Florida soared over the past 10 years. 'It was our top-grossing show this season.' Local professional theaters know the audience is there, and have been increasingly targeting productions that resonate with gays and lesbians. 'It's our once-a-year show to pay the rent,' said Jerry Jensen, managing director for Rising Action, a small theater company in Fort Lauderdale. To even the totally uninitiated (read: heterosexual), the promotion for the comedy made it clear this play was about two gay men - mostly naked - hooking up in a one-night stand. First for two weeks, and then for an additional three.
The provocatively titled play 'Two Boys in a Bed on a Cold Winter's Night' had a run this summer at Rising Action Theatre that was so successful the show was held over.
